Ford Promotes the Mustang Mach-E with a New Fragrance

Ford Mach-E | Topeka, KS

The Mustang Mach-E delivers impressive range, breathtaking performance, and eye-catching style, but there’s one thing it doesn’t offer — the familiar scent of gasoline. While skipping the gas station is generally considered a perk of going electric, according to a Ford-sponsored revealed that nearly 70 percent of drivers would miss the smell of gasoline when switching to an EV.

Since so many gearheads crave the pungent smell, Ford set out to create a fragrance that captures the essence of hitting the open road in a gas-powered car. The result was Mach Eau, a high-end cologne that combines smoky scents with notes of petrol, rubber, and a hint of animalistic musk that’s meant to evoke the smell of horses, as a play on the Mustang name. And while it won’t be for sale in stores, it was used to promote the new Mustang Mach-E at the Goodwood Festival of Speed.

While novelty fragrances are fun, the Mach-E doesn’t need a coat of cologne to sell drivers on its impressive performance specs. The new EV delivers a 0-60 acceleration time of 3.5 seconds, courtesy of a potent engine that gets 480 horsepower and 634 lb-ft of torque. And with the brand-new SYNC® 4A infotainment system, you can enjoy cutting-edge convenience alongside top-tier performance.

Want to get behind the wheel of your very own Mustang Mach-E? Contact us at Laird Noller Topeka Ford in Topeka, Kansas, to learn more about this thrilling ride.

Ford, Argo AI to Launch Self-Driving Lyft Cars Before 2021

Ford Emblem | Topeka, KS

The future is here. Before 2021 comes to a close, Ford and Argo AI will debut a fleet of self-driving Lyft cars in select markets.

The autonomous rides will first roll out in Miami. However, other markets won’t have to wait long to get in on the fun — in early 2022, the innovative fleet will launch in Austin. And over the next five years, the companies plan to put about 1,000 autonomous cars into service across the country.

If you’re wary about stepping into a fully self-driving vehicle, don’t worry. Each vehicle in the fleet will be staffed by a safety backup driver.

This isn’t Ford and Argo AI’s first time collaborating, either. The dynamic duo has been testing other types of self-driving fleets in a variety of major markets, including Austin and Miami, as well as Detroit, Pittsburgh, and Palo Alto.

Logan Green, the CEO and co-founder of Lyft, enthusiastically welcomes the resources, support, and expertise of automakers like Ford. All in all, Ford intends to invest $29 billion through the year 2025, aimed toward advancing self-driving vehicle technology.

Some of that smart technology is already making its way to Ford production models. Ford BlueCruise is an advanced driver-assist system that combines adaptive cruise control capabilities with lane-centering technology to provide a hands-free ride on select highways.

This futuristic feature can be found on certain versions of the 2021 Ford F-150 and 2021 Mustang Mach-E. To get behind the wheel of one of these advanced vehicles, give us a call or visit us at Laird Noller Topeka Ford in Topeka, Kansas.

Ford Adds Electriphi to Help Supercharge Small Businesses

Ford Logo | Topeka, KS

Ford is a friend to small businesses in Kansas and all across America, and it wants to help guide commercial customers toward a better tomorrow. That’s why Ford recently acquired Electriphi and its innovative charging management and fleet monitoring software.

Electriphi is part of Ford Pro, the automaker’s multi-front plan to help small businesses adapt as the world moves toward full electrification. Part of Ford Pro is delivering charging software and hardware solutions for businesses, allowing them to upgrade to the all-new 2022 Ford E-Transit and F-150 Lightning Pro with full confidence.

“Our synergies with Ford Pro will supercharge this transition. We’ll delight customers by helping them reap the benefits of electrification, so they can focus on what matters most — running their businesses effectively,” said Electriphi CEO and co-founder Muffi Ghadiali.

The California-based company and its team of 30 developed and launched its own fleet and charging management platform, earning the attention of Ford. This allows businesses to track vehicle charging status in real time and monitor key maintenance needs. With Electriphi, businesses can look forward to saving time and money charging up their electric fleet.

If you’re starting up a small business or are thinking about updating your fleet for a new age, now is a prime moment. The all-electric 2022 Ford F-150 Lightning and E-Transit are coming to Laird Noller Topeka Ford in Kansas soon, and they bring modern solutions that modern businesses need. Call or email to learn more about how you can make the switch and jumpstart your business.

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