The Mustang Mach-E delivers impressive range, breathtaking performance, and eye-catching style, but there’s one thing it doesn’t offer — the familiar scent of gasoline. While skipping the gas station is generally considered a perk of going electric, according to a Ford-sponsored revealed that nearly 70 percent of drivers would miss the smell of gasoline when switching to an EV.
Since so many gearheads crave the pungent smell, Ford set out to create a fragrance that captures the essence of hitting the open road in a gas-powered car. The result was Mach Eau, a high-end cologne that combines smoky scents with notes of petrol, rubber, and a hint of animalistic musk that’s meant to evoke the smell of horses, as a play on the Mustang name. And while it won’t be for sale in stores, it was used to promote the new Mustang Mach-E at the Goodwood Festival of Speed.
While novelty fragrances are fun, the Mach-E doesn’t need a coat of cologne to sell drivers on its impressive performance specs. The new EV delivers a 0-60 acceleration time of 3.5 seconds, courtesy of a potent engine that gets 480 horsepower and 634 lb-ft of torque. And with the brand-new SYNC® 4A infotainment system, you can enjoy cutting-edge convenience alongside top-tier performance.